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 Bing is Less Competitive


The first BIG advantage that Bing offers is that it is less competitive. With fewer other advertisers trying to get seen on Bing, that means that there will be less competition for ad spaces. Seeing as PPC works using a ‘bidding system’ this is very good news: it means that you won’t have the price of your CPC driven up through a bidding war.
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In turn, that then also means that you’ll get more customers for a cheaper amount. Specifically, you’ll pay 33.5% less for Bing traffic!

Bing Has Better Targeting

Another big advantage of Bing is that it gives you some more precise controls in a number of ways. This largely relates to the ‘targeting’ that Bing offers.

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